Children step into the digital world long before they’re ready. By age 8–9, 97% are already online.
And it’s not just browsing:
74% use messaging apps
69% watch video-sharing platforms
61% use livestreaming apps
For many parents, it feels like digital life is racing ahead faster than childhood for their children today.
Parents Want Safety—Not Stress
Smartphones can bring distraction, pressure, and risks long before kids are ready. Parents feel it—and schools are tightening rules too.
That’s why many families choose a simpler first step - keeps kids connected without exposing the perils of the online world too soon.
The solution: A non-smartphone for primary school kids!
* small sample size (92); ** please note that parents were asked whether any of their children own a smartphone, meaning it could be a child of a different age to that displayed who owns the device (eg a sibling). Base: 629 internet users with children aged 18 and under. Source: Kantar Profiles/Mintel, December 2024
Dumbphones, Smarter Choice
Choosing the right phone for your child means balancing safety, durability and age-appropriate features.
Our guide helps you find the perfect fisrt mobile phone.
Everything you need for first mobile phone for your kids
Children step into the digital world long before they’re ready. By age 8–9, 97%are already online.
And it’s not just browsing:
74% use messaging apps
69%watch video-sharing platforms
61% use livestreaming apps
For many parents, it feels like digital life is racing ahead faster than childhood for their children today.
Parents Want Safety—Not Stress
Smartphones can bring distraction, pressure, and risks long before kids are ready. Parents feel it—and schools are tightening rules too.
That’s why many families choose a simpler first step - keeps kids connected without exposing the perils of the online world too soon.
The solution: A non-smartphone for primary school kids!
* small sample size (92); ** please note that parents were asked whether any of their children own a smartphone, meaning it could be a child of a different age to that displayed who owns the device (eg a sibling). Base: 629 internet users with children aged 18 and under. Source: Kantar Profiles/Mintel, December 2024
Dumbphones, Smarter Choice
Choosing the right phone for your child means balancing safety, durability and age-appropriate features.
Our guide helps you find the perfect fisrt mobile phone.
Everything you need for first mobile phone for your kids
