PANASONIC UGC GUIDELINES
Step 1
Capture Like a Pro
Use Natural Light
Natural daylight gives the best results. If unavailable, use artificial light but make sure the product is clearly visible—no shadows or dim setups.
Keep the Camera Steady
If available, use tripods, gimbals, or stabilisers to film smooth, steady footage. Better visuals = higher shareability.
Keep the Product in Focus
Avoid clutter or distractions. Introduce the product clearly within the first 3–5 seconds of the video so it’s the star of your content.
Match your Format
Use portrait orientation for Instagram and TikTok.
Use landscape orientation for YouTube.
Step 2
Tell Your Story
Speak Clearly
Talk casually, like you're chatting to a friend.
Keep your tone friendly and natural.
Video Length
Keep your video short and to the point. Under 60 seconds is ideal.
Upload your video in good quality (1080p if you can).
Show Your Face
If you’re comfortable, appear on camera — it builds trust and authenticity.
Choose the Right Location
Pick the most relevant setting for your product — e.g., a hairdryer in a bathroom or headphones in your ears.
Step 3
Tag & Share
Make your profile public so we can reshare your content.
General Tagging Rules:
- Always tag @panasonicuk or the relevant channel (see below)
- Use the hashtag #PanasonicCreator
- Add themed hashtags like #TechLover or #EverydayTech
Audio/Telephone/Gaming
@PanasonicUK
#PanasonicUK
@PanasonicUK
#PanasonicUK
@PanasonicEurope
#PanasonicEurope
@PanasonicEurope
#PanasonicEurope
Personal Care
@PanasonicEurope
#PanasonicEurope
@PanasonicEurope
#PanasonicEurope
Professional Styling
@PanasonicProStylingEU
#PanasonicProStyling
@PanasonicEurope
#PanasonicEurope
@PanasonicEurope
#PanasonicEurope
Home Appliance
@PanasonicKitchenEU
#PanasonicKitchenEU
@PanasonicEurope
#PanasonicEurope
@PanasonicEurope
#PanasonicEurope
LUMIX
@PanasonicEurope
#PanasonicEurope
@PanasonicEurope
#PanasonicEurope
Technics
@PanasonicEurope
#PanasonicEurope
@PanasonicEurope
#PanasonicEurope