Breathtaking cinematic picture performance
Our Master OLED PRO is the next generation of panels, crafted in Japan to deliver enhanced brightness, leading to a superior dynamic contrast and viewing experience. In parallel, our HCX Pro AI Processor MK II instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance.
Professional picture performance in your home
The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.
Immersive sound from all around you.
Dolby Atmos - found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere.
*Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.
Premium Audiophile home cinema pleasure.
Dynamic Theater Surround Pro turns home cinema into audiophile pleasure thanks to powerful sound qualities and a wide selection of sound modes: soundscapes are impressive, the bass is now enhanced for greater depth and impact, and dialogues are crystal clear.
Auto AI for always optimal picture and sound
Auto AI - Using AI, Z90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
