Our 55-inch Fire TV from the W95 Mini LED 4K Series uses thousands of LED backlights to deliver high brightness and outstanding contrast while minimising the halo effect, while HCX Pro AI MKII technology allows you to enjoy a totally immersive Fire TV experience.
Mini LED
Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimizing the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens.
HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.
Auto AI for always optimal picture and sound
Auto AI - Using AI, W95 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Get right to your good stuff
Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.
TV design may vary.
Watch TV your way
Create up to six user profiles with unique watchlists and personalized recommendations based on the shows and movies you love—so anyone watching feels like a main character.
