Our flagship W90 50-inch Full Array LED 4K television with Fire TV. Whether you’re streaming or gaming, Full Array LED technology ensures exceptional brightness and vivid colour expression, while HCX Pro AI MK II technology delivers accurate colour, contrast and clarity.
Full Array LED
Our Full Array LED models with Local Dimming Supreme not only adjust the backlight division, but also perform signal analysis and brightness adjustment for each divided backlight block. By analysing the image information more finely, the contrast and brightness are improved so you can enjoy rich natural black colours and greater shadow detail without "halo" effects.
HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.
Auto AI for always optimal picture and sound
Auto AI - Using AI, W90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Get right to your good stuff
Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.
TV design may vary.
Watch TV your way
Create up to six user profiles with unique watchlists and personalized recommendations based on the shows and movies you love—so anyone watching feels like a main character.
