OLED
OLED & HCX Pro AI Processor MK II - 4K OLED TVs have individually illuminated cells, to create natural colour and high contrast – where black, really is black. In parallel, our HCX Pro AI Processor instantly analyses the picture; finesses colour accuracy, contrast and clarity for step-up picture performance.
HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.
Auto AI for always optimal picture and sound
Auto AI - Using AI, Z90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Get right to your good stuff
Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.
TV design varies by region and year.
Watch TV your way
Create up to six user profiles with unique watchlists and personalized recommendations based on the shows and movies you love—so anyone watching feels like a main character.
